Nobel peace prize recipient and founder of Grameen Bank, Muhammad Yunus
was reportedly the first to use the term “conscious capitalism.” Since
then, conscious capitalism has expanded far beyond the microfinance
sector. However, it is significant that this term has its roots in
microfinance. Microfinance is a very powerful tool because not only is
it a socially conscious business model itself, it also facilitates the
creation of new small and medium sized businesses.
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